On December 14, 2018, the Sacramento Kings and MEBO Group announced a long-term partnership in Beijing, China, and the MEBO Group became the team's new honorary sponsor.

　　The signing ceremony was attended by John Rinehart, Business Operation Officer of Sacramento Kings ; Antonio Yung, Chief Representative of Sacramento's Economic and Trade Representative Office in California; Kevin Xu, Chairman of the board of MEBO Group; Chen Baoqi and Zhang Qian, Vice President of MEBO Group.

 

 

　　The signing ceremony was attended by John Rinehart, Business Operation Officer of Sacramento Kings ; Antonio Yung, Chief Representative of Sacramento's Economic and Trade Representative Office in California; Kevin Xu, Chairman of the board of MEBO Group; Chen Baoqi and Zhang Qian, Vice President of MEBO Group.

 

 

　　John Rinehart said that this is the first time the team has cooperated with a Chinese company. He explained that "one of the reasons for cooperation with MEBO Group is that the team hopes to help more people by cooperating with MEBO. Basketball is a very popular sport both in China and the United States and the world. Such sport will unite more people and make the world a better place."

 

 

　In his speech, Antonio Yung said that Kevin Xu has made a great efforts in connecting California and China. He looked forward to the long-term cooperation between the two sides and hoped the Kings would become the pride of MEBO.
 

 

　　This is the debut of MEBO Group  in NBA stage. The spirit of hard work,  and life vitality and of sports athletes coincide with the value of MEBO Group -“Respect for Life”. The cooperation aims to further promote the international development of the MEBO Group and build the brand image in the international arena.

 

　　Sacramento Kings is a professional basketball team of Sacramento, California. It is the only leading professional sport leagues in North America in Sacramento.

 

 

　　The two sides also plan to provide Chinese youth the opportunity to be trained in the Sacramento Kings summer camp.